• Backstory
  • Health, wealth & wisdom
  • Ben Franklin would’ve loved Mindpower, although he would’ve urged us to get to bed earlier. Here’s the inside scoop on how we set out to make the world healthier, wealthier, and wiser.
  • News
  • If idle minds are the devil’s playground, we must be darn close to sainthood!
  • All of us at Mindpower are practically levitating with excitement about working with our new partners – Tulane University, Keene State College, Ithaca College, and University of West Georgia. Ideas – and staffers – will be flying all over this fall. So keep checking back; we can’t wait to share a new round of fresh creative solutions with you.
  • Wisdom
  • What would Ben Franklin do?
  • No, Ben’s not from Indiana. Still, Ben Franklin has more in common with Franklin College—located in Franklin, IN—than you might think. And that’s exactly why we used the founding father to promote this liberal arts college.
  • Wisdom
  • Be an original.
  • Randolph was a college in transition. Founded as the South’s first four-year college for women, Randolph had a long tradition of bucking educational convention. Four years after going co-ed, the college once again had the opportunity to create something entirely original.
  • Health
  • Are you a warrior?
  • We were eager to throw some muscle behind a run to raise awareness about gynecologic cancers. Our thought: women fighting cancer (and their families and friends) are fighters. Who better to represent this courageous group than Athena, goddess of war, wisdom, and heroic endeavor?
  • Wealth
  • Frugalicious is feeling
    financially empowered.
  • In today’s unpredictable economy, people are getting smart with their money and yearning for financial stability. They’re clipping coupons, carpooling and generally scaling back. We recently helped Associated Credit Union capitalize on the climate by coining a word we believe embodies ACU (and the target market) perfectly – frugalicious! Yes, that’s a technical term.