How do you win the hearts and minds of new patients? It takes more than state-of-the-art equipment and a team of skilled doctors; it takes heart. By emphasizing WellStar’s top-notch cardiac program and its whole-hearted approach to healing, our campaign speaks to the hopes and dreams of people all over the state.
We don’t have to tell you WellStar has the best cardiac team around; its patients can do that for us. Our TV spots feature heartwarming success stories from Wellstar's biggest fans.
And straight to the point. Outdoor signage puts the emphasis on having a cardiac team you trust – one who believes anything is possible if you just have heart.
Former cardiac patients became the stars of our campaign. It seems only fitting, as they lived and breathe the brand message. And after successful experiences with WellStar, they're now achieving just about anything they put their hearts into – like starring in a TV commercial.
Slice-of-life radio spots share the feel-good campaign message: if you have heart, you have life. And at WellStar, that means everything.



With a team of doctors you trust. With state-of-the-art technology. And with a cardiac program that puts you on the road to recovery. Our print ads featured WellStar’s greatest asset – its passionate cardiologists.
When you believe in WellStar, the brand message becomes part of your life. These environmental ads drove the point home that WellStar (and their inspiring motto) is there for you every step of the way.