Gallery: University of Maine SystemThe perfect storm.There is skepticism in Maine about the value of a four-year degree from a public university. The state's traditional industries supported an uneducated workforce. And college-bound students often bypassed the home-state publics in favor of private and out-of-state institutions. Now, with a shrinking population, a changing job market, and a tough economy, the University of Maine System needs to prove its value not only to prospective students, but also to legislators, public opinion leaders, and the parents and grandparents of prospective students. Viewing: Think.Maine Concept.
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Gallery: University of Maine SystemThe people of Maine.How do you convince skeptics? Make them think. There are people at each of Maine's seven public universities doing amazing things to drive the economy and promote quality of life in the state. The campaign, tagged Think.Maine.edu, shows inspiring, pragmatic examples of how these groups and individuals are using their education to make Maine even smarter and stronger. Viewing: Think.Maine Digital Video.
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Gallery: University of Maine SystemYou can't argue with facts.The campaign includes television, print, radio, and web. In addition to storytelling, there is also a mini fact-based campaign. These feature bold headlines addressing the cumulative positive impact Maine's Public Universities have on the state. This mini-campaign is designed to provide legislators and voters with hard numbers-based evidence to support the value to the state of Maine's Public Universities. Viewing: UMS Fact Ads.
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Gallery: University of Maine SystemThink.Maine.eduThe Think.Maine website features eight mini-documentaries telling the stories of students, faculty, and graduates of Maine's Public Universities. The site also features an Impact section with news items showing how each campus is supporting innovation, business, and community development in its area. Visitors can also learn more about individual university offerings and request more information. But why read about it when you can see it for yourself? Viewing: Think.Maine.edu
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