• Gallery: Saint Mary's College of California
  • No lightweights here.
  • Not at Saint Mary’s College of California. Here, students grapple with the Great Thinkers – like Machiavelli, Descartes, Voltaire, and Plato. They tackle new experiences, like hiking remote areas of the Amazon.
    And they compete (and win) against Division I powerhouses. Pretty scrappy – and pretty amazing –
    in a college of just 2,500 students.
Viewing: Saint Mary's travel piece.
  • Gallery: Saint Mary's College of California
  • It’s an attitude.
  • How’d a place named Saint Mary’s become such a
    tough-minded little college? Who knows? For us, it brings back memories of “A Girl Named Sue.” In any case, we made sure the college’s recruitment program captured its intrepid spirit.
Viewing: Saint Mary's microsite
  • Gallery: Saint Mary's College of California
  • Where the boys are.
  • On most campuses these days, women outnumber men
    6 to 4 – or more. Saint Mary’s challenged us to create a recruitment campaign that would appeal to guys, but not at the expense of turning off women. How’d we do?
    Flip through the viewbook and decide for yourself.
Viewing: Saint Mary's viewbook.
  • Gallery: Saint Mary's College of California
  • But will they “click”?
  • Search emails are aimed at students who aren't afraid to stand out, step up, and ask questions. In short, we tried to bring the Saint Mary’s attitude to life. And yes, a whole lot of them did click.
Viewing: Saint Mary's email campaign.