Gallery: Michigan Tech

Not printing a viewbook?

That’s crazy! Or is it? Michigan Tech students are tech-savvy and uber smart, and they’re crazy enough to go to college in Siberia (the uppermost corner of Michigan’s Upper Peninsula). For this group, out-of-the-box thinking is the norm. For Mindpower, that meant nothing about this campaign would be business as usual.

Viewing: World Wild Records Piece shell that drives to the microsite.

Gallery: Michigan Tech

Shapeshifter.

Michigan Tech students like to feel connected, and the RWD site we designed makes it simple. The site "responds" to whatever device you’re using and is equally engaging on a smartphone, tablet, or laptop. How crazy smart is that?

Viewing: Responsive Web Design www.crazysmart.mtu.edu

Gallery: Michigan Tech

The numbers don't lie.

Combine lively intelligence with an enterprising spirit, and you get some pretty impressive outcomes – and we wanted all of Michigan to know it. "Crazy" brings personality to this campaign, but "smart" is what rises to the top.

Viewing: Print Ad.

Gallery: Michigan Tech

The best advertisement for Tech? Their students.

The academics piece doesn't drone on and on with bragging points for every single department; instead we picked out the highlights (Tech is home to a single-crystal x-ray diffractometer – who knew!), and let the students really shine.

Viewing: Academics Piece.