• Gallery: University of Missouri
  • Mizzou means more.
  • This was Mizzou’s previous tagline, and it’s actually an understatement when it comes to the opportunities the University offers. However, with communications, often less is more. Mindpower helped pare down and organize the wealth of information to make it digestible.
Viewing: University of Missouri viewbook.
  • Gallery: University of Missouri
  • Housing 101.
  • One thing Mizzou does particularly well is make a huge campus community feel like a friendly small town. And it all starts in the residence halls.
Viewing: University of Missouri housing 101 piece.
  • Gallery: University of Missouri
  • Follow me to Mizzou.
  • We used Mizzou’s mascot, Truman the Tiger, to integrate print and web communications. Truman serves as a way-finding device for helpful information. When you see Truman or his paw print, you’ll know where to go online to learn more.
Viewing: University of Missouri admissions website.
  • Gallery: University of Missouri
  • Patent that pattern.
  • There’s a lot of pride at Mizzou. And we’re proud that our MU pattern, conceived in a flash of late-night inspiration, has campus covered – you’ll see it online and in print. We’re waiting for an entire MU-pattern fabric line of clothing (hey, we’d wear it!).
Viewing: University of Missouri pattern.
  • Gallery: University of Missouri
  • The Smartbook.
  • Every Mindpower branding program comes complete with a Smartbook®, the strategy and concept bible that articulates our best thinking about a brand. What happened when Mindpower met Mizzou? Take a look.
Viewing: University of Missouri SmartBook.