Lenoir-Rhyne used to be "a very good college."
But when the time came for L-R to "rise up" and become a university, we saw the perfect opportunity to develop a brand reflecting its rising ambitions.
L-R would never claim to be a better school than it
really is – which is why we think it's better than most. (Okay, maybe we're biased.) By featuring the very real rising stars of Lenoir-Rhyne's student body and staff, the university raises not only its brand, but also its credibility.
Rising up as a university means taking academics to a new level – graduate programs. L-R's master's programs are attracting new grads and mid-career professionals alike. One thing they have in common – a desire to
rise up.
L-R wants accepted students to feel like they're part of the campus community long before they arrive in the fall. Connecting with L-R and sporting some Bears gear helps keep incoming students excited after the initial rush of receiving their acceptance letter.
Why not have a little fun promoting L-R's adult education program? Even now, we giggle every time we see this educated little reptile.
Lenoir-Rhyne aimed to be a nationally recognized liberal arts university. So how does a down-to-earth college from Hickory, NC make that leap? Well, if it wants to do it authentically, it's straightforward and addresses the challenges and the opportunities that lie ahead.
Honest yet inspiring – sounds like a university you'd
want to be a part of, right?