There’s no denying that the minds at Mindpower have
a bit of an independent streak. Maybe that’s why we
love sharing our mindpower with independent schools:
day, boarding, lower, middle, upper, and every combination thereof.
Baylor has a long tradition of leadership in the classroom, on the playing fields, and in the community. The school needed to talk about its leadership in a way that better reflects its academic quality – and its personality – to attract future leaders.
You won’t find neat rows of desks at St. Nicholas School. You will find children who love learning. St. Nicholas wanted to be able to clearly explain their educational experience to increase its admission pool.




River Oaks Baptist School sought to develop its brand position and increase name recognition in the Houston area, while boosting enrollment. Lucky for us, R.O.B.S. had a firm foundation already in place.
River Oaks Baptist School sought to develop its brand position and increase its name recognition in the Houston area and, of course, enrollment. Lucky for us, R.O.B.S. had a firm foundation already in place.
Brookwood School students are exuberant learners who love coming to school. Beneath the warm, nurturing atmosphere in which they learn is a challenging academic program that needed touting.
Brookwood School students are exuberant learners who love coming to school. Beneath the warm, nurturing atmosphere in which they learn is a challenging academic program that needed touting.
Lovett School wanted to better communicate the value of a Lovett education and stand out from the crowd of Atlanta private schools. Luckily, love was in the air at the school – from faculty, staff, students, parents, and alumni.
Delphian School offers an education that’s rooted in personal responsibility and the practical application of their curriculum. To increase awareness among prospective families, recruitment materials needed to capture the school’s distinct personality.



Delphian School offers an education that’s rooted in personal responsibility and the practical application of their curriculum. To increase awareness among prospective families, recruitment materials needed to capture the school’s distinct personality.


Facing competition from new publics and a "pretty good" (not to mention less expensive) school nearby, Derryfield School needed to tell the world why it’s worth every penny – and then some.
The Association of Boarding Schools (TABS) sought a new visual identity and tagline to help dispel some of the myths about boarding and communicate TABS’s role as the expert source for information.