A Goshen student holding the college's magazine piece

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Passionate about peacemaking.

Can a small college in middle America start a whole new kind of peace movement? Maybe, if it builds a bold, powerful brand to propel the effort. Goshen College, a Mennonite school in Indiana, and Mindpower set out to make peace with branding.

Viewing: A Goshen student holding the college's magazine piece.
Goshen College 'Making peace with...' patches from peacebypeace.com

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This is not your
grandparents’ peace movement.

No free love or sit-ins. Goshen’s idea of making peace has more to do with finding a fair and just balance between opposing forces – whether in the economy, the environment, the Middle East, or in your own personal life.

Viewing: "Making peace with..." patches from peacebypeace.com.

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There's nothing piecemeal
about peace mail.

Goshen's email series highlights everything from academics to campus life to student stories, helping prospective students envision themselves as peacemakers.

Viewing: Email series.

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Page by page.

In some quarters, liberal arts colleges are perceived as impractical purveyors of arcane knowledge. In this academic piece, we refute that notion – as peaceably and colorfully as possible. See for yourself.

Viewing: Goshen's Academic Perspectives viewbook.

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The Goshen Smartbook.

Every Mindpower branding program comes complete with a Smartbook®, the strategy and concept bible that articulates our best thinking about a brand. Here are some excerpts from the Goshen Smartbook.

Viewing: Goshen College Smartbook excerpts