• Gallery: Goshen college
  • Passionate about peacemaking.
  • Can a small college in middle America start a whole new kind of peace movement? Maybe, if it builds a bold, powerful brand to propel the effort. Goshen College, a Mennonite school in Indiana, and Mindpower set out to make peace with branding.
Viewing: A Goshen student holding the college's magazine piece.
  • Gallery: Goshen college
  • This is not your
    grandparents’ peace movement.
  • No free love or sit-ins. Goshen’s idea of making peace has more to do with finding a fair and just balance between opposing forces – whether in the economy, the environment, the Middle East, or in your own personal life.
Viewing: "Making peace with..." patches from peacebypeace.com.
  • Gallery: Goshen college
  • You’ve got mail!
  • It may be one of the oldest forms of communication, but a simple letter can still make a powerful statement. Goshen people are writing a lot of peacemaking letters to people all over the world – and getting some interesting replies.
Viewing: Students holding letters to famous people.
  • Gallery: Goshen college
  • Speak your peace.
  • We thought it might be a good idea to give aspiring peacemakers a modern-day soapbox. At peacebypeace.com, they can speak their peace and become part of a growing, peacemaking social network.
Viewing: Peace By Peace website (peacebypeace.com).
  • Gallery: Goshen college
  • Page by page.
  • In some quarters, liberal arts colleges are perceived as impractical purveyors of arcane knowledge. In this academic piece, we refute that notion – as peaceably and colorfully as possible. See for yourself.
Viewing: Goshen's Academic Perspectives viewbook.
  • Gallery: Goshen college
  • The recruitment series.
  • Everything a peace-minded student could ever want to know about Goshen, and then some.
Viewing: Additional Goshen recruitment materials
  • Gallery: Goshen college
  • The Goshen Smartbook.
  • Every Mindpower branding program comes complete with a Smartbook®, the strategy and concept bible that articulates our best thinking about a brand. Here are some excerpts from the Goshen Smartbook.
Viewing: Goshen College Smartbook excerpts